Thursday, December 10, 2015
Friday, December 4, 2015
Is Advertising Ethical?
Is anything even ethical? Everyone at some point, lies. The
consumer is making a decision to trust everything they see.
Thursday, November 26, 2015
Cheated on your favourite brand recently?
Some advertisements use a different approach to getting new customers. They show an option and suggest you move to their new, better option. Are you cheating on your Heinz ketchup if you get tempted to switch to a new brand? No. Heinz ketchup should have kept you. I think the reason these companies use these tactics isn't to promote cheating and infidelity at all. I believe it is because most of the time the brands we "stick to" don't advertise anymore. I don't see anything for Heinz anymore, because the customers are loyal. But, if they saw a new ad for a new ketchup that is telling you leave your old heinz maybe they have a point. They are showing you that they are making the effort to get you to be their customer while Heinz just got lazy. No offence to Heinz, just using it as an example.
On another note advertisements that say anything regarding actually cheating in a relationship or to do anything that harms another persons emotional state in any way is absolutely ridiculous and those companies don't deserve anyones business. And the Ashley Madison ads are completely unacceptable it makes me angry to think about.
Back to brands trying to convince you to cheat on other brands I think this is just silly. I honestly don't have much to say because it's very simple that I strongly believe ads can try to convince you to do anything they want and if you fall for it that's your problem. People are over sensitive these days. The next big thing will be, "The ad told me to cheat on my chip company so I cheated on my wife too" a week later they will be suing the chip company when the wife divorces. NO. Humans are silly. The sad thing is, this probably happened somewhere.
To sum it up, companies can do whatever they want to sell you on their products.
On another note advertisements that say anything regarding actually cheating in a relationship or to do anything that harms another persons emotional state in any way is absolutely ridiculous and those companies don't deserve anyones business. And the Ashley Madison ads are completely unacceptable it makes me angry to think about.
Back to brands trying to convince you to cheat on other brands I think this is just silly. I honestly don't have much to say because it's very simple that I strongly believe ads can try to convince you to do anything they want and if you fall for it that's your problem. People are over sensitive these days. The next big thing will be, "The ad told me to cheat on my chip company so I cheated on my wife too" a week later they will be suing the chip company when the wife divorces. NO. Humans are silly. The sad thing is, this probably happened somewhere.
To sum it up, companies can do whatever they want to sell you on their products.
Friday, November 20, 2015
Billboards - gone.
Alright, so I've been told there are a lot of countries questioning whether or not they should remove all outdoor advertising. Why would they do this? I think they would probably do this so it doesn't get out of control and so that our world is not completely overwhelmed with ads but rather it would have more space to see the beauty in our world. On the other hand, does it really stop us from seeing other things? And is it really going to get out of control? These are some of the questions I, personally am asking in regards to this.
This is probably one of the times I do not have a specific side to take. I think it could be a good idea because maybe less distraction would be nice to not see all the clutter of advertisements everywhere. I wouldn't necessarily say it's a fantastic idea though. Getting rid of those advertisements might lose business for people. Why would we want businesses to suffer? The world is made up of innovators and successful people but without advertising maybe they wouldn't have made it so far.
On the other hand, it is not a horrible idea to restrict the places companies advertise. The roads could actually be a distraction to drivers and that's not good with all the new laws with cell phone usage while driving.
If I had to chose a side I would say keep the god damn advertising. People in this world sometimes just want to make a fuss out of nothing. So just keep it and move on from it. Who cares if you don't like seeing it? It's there, so just leave it.
This is probably one of the times I do not have a specific side to take. I think it could be a good idea because maybe less distraction would be nice to not see all the clutter of advertisements everywhere. I wouldn't necessarily say it's a fantastic idea though. Getting rid of those advertisements might lose business for people. Why would we want businesses to suffer? The world is made up of innovators and successful people but without advertising maybe they wouldn't have made it so far.
On the other hand, it is not a horrible idea to restrict the places companies advertise. The roads could actually be a distraction to drivers and that's not good with all the new laws with cell phone usage while driving.
If I had to chose a side I would say keep the god damn advertising. People in this world sometimes just want to make a fuss out of nothing. So just keep it and move on from it. Who cares if you don't like seeing it? It's there, so just leave it.
Friday, November 13, 2015
Meme made by my classmate
Desiree knows me too well and knows that this is what my friendships are mad of. Friendships are awesome in life but what makes them greater is alcohol, sarcasm, inappropriateness and shenanigans. She was not with me that night from that photo, but it was a great night out with friends downtown at multiple bars. It's okay to have a little bit of fun in life! I guess she knows that even though I study hard I also know how to balance my crazy friendships! Thanks Desiree! :)
Friday, October 30, 2015
Friday, October 23, 2015
Advertising using humour
There is a lot of talk about humour and how it affects advertising for a brand. Some of the talk is about if the humour actually results in sales, if maybe the humour insults too many people and if it should be used at all.
Does the humour result in sales? It might, because it might make people laugh but at the same time if it insults too many people they might lose the same amount of sales that they gained therefore the add would be considered ineffective. I think it is entirely up to the brand and company if they want to use the humour and maybe they should just be a bit conscious of who they might offend and how many of their target audience they might offend. If they take a look at who might take offence they can refer back their target audience see their psychographics and demographics and evaluate it. They might offend a lot of people but the people who they for sure do not want to offend is their target audience. They have to be smart and careful when making ads that include humour that could offend. For example if you know your target audience is mainly animal lovers and you make a humorous remark about animals that could offend someone; you are stupid. Your target audience needs to be especially considered in all aspects of the design process. Their end goal is sales so if they use humour that could be offensive but doesn't offend their specific target I think it is okay. That brings me to the second point about if the humour insults too many people. It shouldn't and again the companies need to be aware of what they are putting out there.
I think humour should be used in moderation, just like anything in life. You can do it a little bit but don't over do it. If you aren't careful with your humorous advertising you could very well end up damaging your brand.
At the end of all of this, the companies need to pay attention to their content and their target audience. If the company has established their brand voice and tone it is safe to say they know the direction they are going in. If the brand identity is known to have a humours tone then they should continue to do what they are doing. I think it is mostly just important that companies are aware of what they are publishing! Just don't be dumb and you will good to go.
Does the humour result in sales? It might, because it might make people laugh but at the same time if it insults too many people they might lose the same amount of sales that they gained therefore the add would be considered ineffective. I think it is entirely up to the brand and company if they want to use the humour and maybe they should just be a bit conscious of who they might offend and how many of their target audience they might offend. If they take a look at who might take offence they can refer back their target audience see their psychographics and demographics and evaluate it. They might offend a lot of people but the people who they for sure do not want to offend is their target audience. They have to be smart and careful when making ads that include humour that could offend. For example if you know your target audience is mainly animal lovers and you make a humorous remark about animals that could offend someone; you are stupid. Your target audience needs to be especially considered in all aspects of the design process. Their end goal is sales so if they use humour that could be offensive but doesn't offend their specific target I think it is okay. That brings me to the second point about if the humour insults too many people. It shouldn't and again the companies need to be aware of what they are putting out there.
I think humour should be used in moderation, just like anything in life. You can do it a little bit but don't over do it. If you aren't careful with your humorous advertising you could very well end up damaging your brand.
At the end of all of this, the companies need to pay attention to their content and their target audience. If the company has established their brand voice and tone it is safe to say they know the direction they are going in. If the brand identity is known to have a humours tone then they should continue to do what they are doing. I think it is mostly just important that companies are aware of what they are publishing! Just don't be dumb and you will good to go.
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