Some advertisements use a different approach to getting new customers. They show an option and suggest you move to their new, better option. Are you cheating on your Heinz ketchup if you get tempted to switch to a new brand? No. Heinz ketchup should have kept you. I think the reason these companies use these tactics isn't to promote cheating and infidelity at all. I believe it is because most of the time the brands we "stick to" don't advertise anymore. I don't see anything for Heinz anymore, because the customers are loyal. But, if they saw a new ad for a new ketchup that is telling you leave your old heinz maybe they have a point. They are showing you that they are making the effort to get you to be their customer while Heinz just got lazy. No offence to Heinz, just using it as an example.
On another note advertisements that say anything regarding actually cheating in a relationship or to do anything that harms another persons emotional state in any way is absolutely ridiculous and those companies don't deserve anyones business. And the Ashley Madison ads are completely unacceptable it makes me angry to think about.
Back to brands trying to convince you to cheat on other brands I think this is just silly. I honestly don't have much to say because it's very simple that I strongly believe ads can try to convince you to do anything they want and if you fall for it that's your problem. People are over sensitive these days. The next big thing will be, "The ad told me to cheat on my chip company so I cheated on my wife too" a week later they will be suing the chip company when the wife divorces. NO. Humans are silly. The sad thing is, this probably happened somewhere.
To sum it up, companies can do whatever they want to sell you on their products.
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